Category Archives: Commentary
How to Make Your Video More Watchable
One major, but often overlooked, angle of the film-making process is the post-production side of the business. This ingredient creates moving picture stories that are more watchable. We all know that moving pictures bring stories to life. In the marketing arena, from the dawn of the Kinetoscope, marketers learned that moving pictures could drive sales. Today this is truer than ever before and those who aren’t on board will literally miss the train. As attention spans are reduced and free time becomes more valuable, the short how-to video, explanatory videos, and the promotional commercial have taken on more prominent roles. While some companies are missing the train ride to good marketing, AVP is constantly adapting to new marketing techniques, and we can make your films better with our expert professional video production services. ...read more
Sandy Hook Media Response
The role of the media beyond the immediate coverage of the disaster should be one of precise introspection rather than sensationalism. The responsible stations, press, and networks should be focused on two things; how people can help those families and others like them who are victims of random violence and second what exactly took place, without speculation. ...read more