What exactly is a cinemagraph and how can it help market my product? To start off, let’s talk about gifs for a minute. Now, the technical difference between a gif and a cinemagraph isn’t exactly large, but it is important. A gif is typically:
A) Low quality
B) Includes a lot of movement
C) Has a clear start and stop point
A gif is basically a very brief low quality video that loops endlessly, if you’ve been around the internet, you’ve probably seen a few in your time. Oh look, here is one now:
We feel the same way, Willl.
A cinemagraph on the other hand, isolates that movement while the rest of the image remains static. This results in a high quality image with subtle movement. The mark of a good cinemagraph is that is the movement ceased to exist, it would still make for an intriguing photo.
The purpose of all of this is to entertain the idea that cinemagraphs offer an interesting and unique marketing opportunity.
For example, look at this one we created in our spare time, imagine if you owned a café, you could display something like this on your homepage or blog very easily. Visitors to your page wouldn’t have to click around or commit to watching a video to receive the message. Not to mention it’s completely memorizing. We’ve already well versed in the creation of cinemagraphs and if you would like some tips or ideas, please reach out to American View. We are constantly adapting new concepts and you should be too!