Borres Productions » Brian Katsis

The Top 4 Upcoming 2017 Video Marketing Techniques

Brian Katsis — Mon, 02 Jan 2017 16:36:34 +0000

In 2017 we will see a number of new video marketing techniques being used in the industry. These techniques include: an increase in live streaming, the 360-degree video format, infotainment, and storytelling in videos. They will shape the industry and help businesses improve the effectiveness of their marketing. ...read more

Is Your Video an Afterthought?

Brian Katsis — Mon, 19 Dec 2016 16:32:28 +0000

Video marketing can easily become an afterthought when putting together a marketing strategy as these days everyone needs a website and some basic outreach plan. When working within a limited budget, it may seem like an easy decision to scale down or completely remove a video in order to save marketing dollars. The problem is that when people think of video as something extra rather than as added value, your marketing campaign could suffer. ...read more

Hiring Professional Videographers vs Amateurs

Brian Katsis — Sun, 04 Dec 2016 16:29:26 +0000

From unusable sound, unflattering images and visuals, to bad editing, amateurs can fail in many ways, leaving you with a noticeably poor quality video or even an unwatchable video that poorly represents your products or services. ...read more

Using Color Grading to Control The Emotions of Your Audience

Brian Katsis — Fri, 18 Nov 2016 16:14:12 +0000

When telling a story, it is important to control your viewers emotions to keep them interested and engaged. Targeting their moods and emotions is pivotal to retaining their attention. This is important because it is what makes the connection between the story and the audience. By using color grading for specific scenes the story will emphasize the many different moods or emotions present. This has been a tactic used since the beginning of color film. (Source) ...read more

How to Improve Your Photos Effectively Using Focus Range

Brian Katsis — Sat, 05 Nov 2016 15:21:16 +0000

Although you might not be immediately familiar with the term, it’s highly likely you have seen this technique used before in videos, movies, and photography. Focus range, also known as depth of field (DoF), is simply the measure of how much of the subject is in focus. ...read more

The Top 4 Best Video Production Trends of 2016

Brian Katsis — Sat, 03 Sep 2016 14:00:48 +0000

How to Prepare for a Film Shoot

Brian Katsis — Mon, 29 Aug 2016 14:00:14 +0000

How to Make Your Video More Watchable

Brian Katsis — Fri, 12 Aug 2016 14:00:27 +0000

One major, but often overlooked, angle of the film-making process is the post-production side of the business. This ingredient creates moving picture stories that are more watchable. We all know that moving pictures bring stories to life. In the marketing arena, from the dawn of the Kinetoscope, marketers learned that moving pictures could drive sales. Today this is truer than ever before and those who aren’t on board will literally miss the train. As attention spans are reduced and free time becomes more valuable, the short how-to video, explanatory videos, and the promotional commercial have taken on more prominent roles. While some companies are missing the train ride to good marketing, AVP is constantly adapting to new marketing techniques, and we can make your films better with our expert professional video production services. ...read more

The Use of Time Manipulation in Films

Brian Katsis — Wed, 20 Jul 2016 14:00:32 +0000

Do’s and Don’ts of Video Production

Brian Katsis — Wed, 17 Feb 2016 15:00:17 +0000

Countless numbers of people are interested in creating their own videos to show off to the world, but they simply don’t know how to approach the process. What people forget is that video production is an art that takes practice and time to develop the right skills. To give you a little insight on what skills to focus on, here are American View’s DO’s and DON’Ts of approaching video production. ...read more