Vista
Vista
A new English-language Public Television magazine-format TV series that looks at an American landscape influenced by Latinos, the impact of that relationship, the people, and their impact on the US.
The Opportunity
Corporations and Foundations, seeking to reach the portion of the 41 Million US Hispanics who are educated decision makers and consumers, will find VISTA to be a unique and effective opportunity. Vista offers association with civic-minded PBS Network, a growing affluent and educated Hispanic community, and issues leading to community advancement.
Consider the following:
LANGUAGE
Nearly 95% of Hispanics speak at least some English (Geoscape International)
MEDIUM
82% of Hispanics watch English Language television (People en Espanol, 2002)
88% of Latinos get their news from television
Professional marketers have already increased investment in Hispanic TV.
No serious English-language TV News Magazine for and about Latinos exists currently
GEOGRAPHY
Easily targeted as over 82% reside in 10 states and 77% reside in 25 metro areas
VISTA strategy aims at targeted PBS markets with large Hispanic populations.
MARKET
VISTA Market:
Latino 18-49 and 50+ (18% of US TV population)
General PBS audience (24 Million)
Educated Latinos
Middle and upper income Latinos
SHOW
Award Winning Co-Production Team
Proven TV Magazine Format
Quality English language Latino Programming
Series Sponsorship
Available sponsorships
Major Spnsorship – 300K
Silver Sponsor – 100K
Bronze Sponsor – 50K
Episode Sponsor – 25K
Background
The Latino population represents the fastest growing ethnic group in the U.S. In recognition of this, Connecticut Public Television, in co-production with Borres Productions, is producing a series that features Latino life in the United States and its impact on the nation’s culture, economy, and social-political trends. Vista, a hosted magazine-format TV show includes segments with notable personalities, coverage of significant events, timely issues, as well as hometown heroes who have affected change, across the nation
Style
Proven Broadcast Journalists provide insightful, inspirational, and entertaining feature segments for the half-hour TV magazine. Recognized talent serve as hosts as well as interviewers of guests and contributing journalists. A visual montage open, creatively produced segments, and insightful interviews will draw fans of the show looking for repeat performances. Hosts will interview segment producers for insight on the subjects they cover.