In 2017 we will see a number of new video marketing techniques being used in the industry. These techniques include: an increase in live streaming, the 360-degree video format, infotainment, and storytelling in videos.  They will shape the industry and help businesses improve the effectiveness of their marketing. ...read more

Video marketing can easily become an afterthought when putting together a marketing strategy as these days everyone needs a website and some basic outreach plan. When working within a limited budget, it may seem like an easy decision to scale down or completely remove a video in order to save marketing dollars.  The problem is that when people think of video as something extra rather than as added value, your marketing campaign could suffer. ...read more

From unusable sound, unflattering images and visuals, to bad editing, amateurs can fail in many ways, leaving you with a noticeably poor quality video or even an unwatchable video that poorly represents your products or services. ...read more

When telling a story, it is important to control your viewers emotions to keep them interested and engaged. Targeting their moods and emotions is pivotal to retaining their attention. This is important because it is what makes the connection between the story and the audience. By using color grading for specific scenes the story will emphasize the many different moods or emotions present. This has been a tactic used since the beginning of color film. (Source) ...read more

Although you might not be immediately familiar with the term, it’s highly likely you have seen this technique used before in videos, movies, and photography. Focus range, also known as depth of field (DoF), is simply the measure of how much of the subject is in focus. ...read more

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Countless numbers of people are interested in creating their own videos to show off to the world, but they simply don’t know how to approach the process. What people forget is that video production is an art that takes practice and time to develop the right skills. To give you a little insight on what skills to focus on, here are American View’s DO’s and DON’Ts of approaching video production. ...read more

It’s not unusual for a company or organization to send e-blast press releases to their email lists to supplement media coverage for their event or new announcement. Eblasts help your organization deliver the latest news to its clientele with the click of a button. One reason why traditional press releases are less effective than they used to be is that there are fewer newsroom reporters to cover community and business stories. ...read more

Drones are unmanned aerial vehicles (UAVS). They’ve been controversial in regards to how legal they are or should be. ...read more

Videos have become an important part of marketing strategies over the past couple of years. Video content has ranged from viral videos to how-to videos to boost an organization’s brand image or push a product/service. Whatever your need may be, a marketing plan is never the same for everyone. Depending on your audience or industry you’ll use different techniques and mediums. ...read more