In 2017 we will see a number of new video marketing techniques being used in the industry. These techniques include: an increase in live streaming, the 360-degree video format, infotainment, and storytelling in videos.  They will shape the industry and help businesses improve the effectiveness of their marketing. ...read more

Video marketing can easily become an afterthought when putting together a marketing strategy as these days everyone needs a website and some basic outreach plan. When working within a limited budget, it may seem like an easy decision to scale down or completely remove a video in order to save marketing dollars.  The problem is that when people think of video as something extra rather than as added value, your marketing campaign could suffer. ...read more

From unusable sound, unflattering images and visuals, to bad editing, amateurs can fail in many ways, leaving you with a noticeably poor quality video or even an unwatchable video that poorly represents your products or services. ...read more

When telling a story, it is important to control your viewers emotions to keep them interested and engaged. Targeting their moods and emotions is pivotal to retaining their attention. This is important because it is what makes the connection between the story and the audience. By using color grading for specific scenes the story will emphasize the many different moods or emotions present. This has been a tactic used since the beginning of color film. (Source) ...read more

Although you might not be immediately familiar with the term, it’s highly likely you have seen this technique used before in videos, movies, and photography. Focus range, also known as depth of field (DoF), is simply the measure of how much of the subject is in focus. ...read more