Yearly Archives: 2016
Is Your Video an Afterthought?
Video marketing can easily become an afterthought when putting together a marketing strategy as these days everyone needs a website and some basic outreach plan. When working within a limited budget, it may seem like an easy decision to scale down or completely remove a video in order to save marketing dollars. The problem is that when people think of video as something extra rather than as added value, your marketing campaign could suffer. ...read more
Hiring Professional Videographers vs Amateurs
From unusable sound, unflattering images and visuals, to bad editing, amateurs can fail in many ways, leaving you with a noticeably poor quality video or even an unwatchable video that poorly represents your products or services. ...read more
Using Color Grading to Control The Emotions of Your Audience
When telling a story, it is important to control your viewers emotions to keep them interested and engaged. Targeting their moods and emotions is pivotal to retaining their attention. This is important because it is what makes the connection between the story and the audience. By using color grading for specific scenes the story will emphasize the many different moods or emotions present. This has been a tactic used since the beginning of color film. (Source) ...read more
How to Improve Your Photos Effectively Using Focus Range
Although you might not be immediately familiar with the term, it’s highly likely you have seen this technique used before in videos, movies, and photography. Focus range, also known as depth of field (DoF), is simply the measure of how much of the subject is in focus. ...read more
The Top 4 Best Video Production Trends of 2016
How to Prepare for a Film Shoot
How to Make Your Video More Watchable
One major, but often overlooked, angle of the film-making process is the post-production side of the business. This ingredient creates moving picture stories that are more watchable. We all know that moving pictures bring stories to life. In the marketing arena, from the dawn of the Kinetoscope, marketers learned that moving pictures could drive sales. Today this is truer than ever before and those who aren’t on board will literally miss the train. As attention spans are reduced and free time becomes more valuable, the short how-to video, explanatory videos, and the promotional commercial have taken on more prominent roles. While some companies are missing the train ride to good marketing, AVP is constantly adapting to new marketing techniques, and we can make your films better with our expert professional video production services. ...read more
The Use of Time Manipulation in Films
Do’s and Don’ts of Video Production
Countless numbers of people are interested in creating their own videos to show off to the world, but they simply don’t know how to approach the process. What people forget is that video production is an art that takes practice and time to develop the right skills. To give you a little insight on what skills to focus on, here are American View’s DO’s and DON’Ts of approaching video production. ...read more
The Eblast Video Press Release
It’s not unusual for a company or organization to send e-blast press releases to their email lists to supplement media coverage for their event or new announcement. Eblasts help your organization deliver the latest news to its clientele with the click of a button. One reason why traditional press releases are less effective than they used to be is that there are fewer newsroom reporters to cover community and business stories. ...read more